To help with navigation, Superlist includes a small button with an arrow icon to indicate that there’s more to see on the page. Once you scroll, unique animations, bright colors, and changing shapes engage users as they get to know the product. Superlist also includes playful, dynamic icons that communicate their brand identity—their loading icon is a thunderbolt filling up with a charge. Slack integrates its playful, empathetic brand values into its quirky and responsive design. For example, their navigation menu shrinks to a ‘hamburger icon’ on mobile,  with the search icon highlighted to facilitate intuitive user browsing. On personal computers and tablets, Shopify’s main CTA button is to the right of the form field.

website design

Themes are pre-designed layouts to help you design your site, even as a beginner. To design a website that yields expected results, you’ll need to define what you want from it. Consider why you’re designing the website—who your audience is, and what you’re targeting.

When To Design a Website or Hire a Web Designer

The new options are considered by many[weasel words] to be better than Microsoft’s Internet Explorer. Purchase a paid Site plan to publish, host, and unlock additional features. Discover how moving web responsibilities closer to marketing and design can accelerate speed to market. Discover key challenges today’s marketing teams are facing, as well as opportunities for businesses in 2024. Launch with peace of mind thanks to Webflow’s robust security and compliance features and reliable hosting infrastructure.

In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data.

Dropbox’s homepage design features eye-catching geometrical shapes filled with slideshow examples of what users can accomplish with their product. The simple, catchy subheading, ‘Do more with your files,’ clearly states what Dropbox helps users achieve. Dropbox also lists its best features in a bar below the subheading to quickly summarize their value in a visually appealing and easily digestible way. Modern web designs are usually criticized due to their approach of guiding users with visually appealing done-steps, large buttons with visual effects etc. But from the design perspective these elements actually aren’t a bad thing.

Are you trying to get downloads, sales, reservations, appointments booked, engagements or even a larger audience? It’s crucial you know crystal-clear the purpose of the intended website. Knowing it will help you adopt the right content strategy and guide you through choosing the right platform, theme and page architecture. Web design has vast expanding avenues with so many design elements constantly being added to the design frame. You would get one uniquely designed webpage with your modern website design package.

Build with the power of code — without writing any

Plus, there are thousands of amazing websites to reference for inspiration. Drag and drop technology lets you move things around your site however you’d like. Resize, recolor, rotate and align elements to make it look just right. Then choose from 1000s of intuitive tools and built-in features to create a professional web presence. This central image tells a story, but thanks to strategic use of white space, it doesn’t feel overwhelming. Hyer compels users to learn more about their brand without being too vague, which prompts customers to look around and initiate their journeys.

Web Design Trends

When you arrive on this homepage, you’re immediately swept into the world of Digital Cover. This is achieved by a graphic that appears nearly three-dimensional popping up and welcoming you into the company’s orbit. The homepage easily allows you to explore the company’s offerings, and even features a Q&A section set up in a unique format. Images pop up as you scroll down the page, and toward the bottom, there’s the opportunity to get in touch with contact information and a new customer form template. From familiar corporations to small businesses, to international organizations, the following sites push the status quo on the web.

A Look Back at 30+ Years of Website Design

It’s no secret that Amanda Martocchio Architecture loves its work — each picture on the homepage of its website is an enchanting shot of the houses the company designs. The website labels every house you scroll through with the type of design that was intended, along with numerous angles to each building. Tej Chauhan has turned impressionist artwork into a business model with this intriguing website. Each image on this product developer’s homepage slides out to cover the previous image, offering little context around the object you now see in front of you.

On smaller mobile displays, it’s underneath, so it displays clearly and provides an intuitive experience for users scrolling downwards on touchscreen devices. This design is especially useful for websites offering a simple solution to complex user problems—such as SaaS companies. Start by defining clear navigation categories, using labels that highlight key use cases, so users will be more likely to explore your site and convert into paying customers. As well as helping users understand the unique selling proposition of the product, the Dropbox homepage clearly guides users on what to do next. Their homepage displays stunning graphics of rentals all over the world to create urgency and inspire users to book their Airbnbs and start traveling.

website design

The “keep it simple”-principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. The site has 9 main navigation options which are visible at the first glance. Ideally remove all barriers, don’t require subscriptions or registrations first. A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic. By reducing cognitive load you make it easier for visitors to grasp the idea behind the system.

  • Each image on this product developer’s homepage slides out to cover the previous image, offering little context around the object you now see in front of you.
  • A creative web page design is a tool also for better conversion rate, by which a company can achieve steady growth in sales and revenue.
  • Dropbox also lists its best features in a bar below the subheading to quickly summarize their value in a visually appealing and easily digestible way.
  • Learn where your website traffic is coming from, what your visitors are looking for, and how they’re interacting with your content or products through our in-depth Analytics tools.
  • She has worked with web publications and tech brands such as U.S News & World Report, Elevato, LeadDyno and OMTech.
  • But, unless you have the nine muses of Greece at your beck and call, getting inspiration and ideas can be tricky.

In-depth guides and videos about the platform, our services, and how to get started. This is another digital platform full of creative inspiration to leverage ahead of your website design project. When you visit new places, you’re forced to get out of your comfort zone and experience something foreign. His unique series navigation coupled with art-gallery-inspired work introductions and perfect scrolling interactions yield an experience reminiscent of that of a real gallery. This makes the company’s product the most appealing part of the website itself, using a collage of styles to design a homepage that changes as often as its customer’s styles do.

Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen. When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information. Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer.

Professional web design has the ability to create a desired corporate identity of a business and delivers its brand message to the target audience. A creative web page design is a tool also for better conversion rate, by which a company can achieve steady growth in sales and revenue. Moreover, user-friendly online web designs build trust for products or services, which is essential to creating a stable, loyal customer base. Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it.

What makes this website award-winning is how it balances diverse content types — programs, solutions, approaches, and collaborations — without overwhelming visitors. The site puts interactivity at the center of its user experience — a wise choice if your goal is to get people to connect with your cause and convert into volunteers. This appetizing website is that of a Denmark chocolate maker Simply Chocolate. Its website uses a variety of colors (and creative product names) to promote each chocolate bar.

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